Growth is continually matched both by investment and technical development. Our websites are now some of the best in the industry with over 3 million visitors annually. They offer a wealth of information on every property as well as providing up to the minute availability and the opportunity for holidaymakers to book and pay online 24 hours a day.
Other Marketing strategies include:
Social Media - Our social media team work across the main platforms including Facebook, Twitter, Instagram and Pinterest. Posts vary from area guides, special offers, as well as individual property features. We work directly with owners and staff to find creative ways to engage with the company’s audience online and generate traffic across websites to drive bookings, interest in and sales of our publications. We analyse statistical information on traffic on and between social media platforms, company websites and online magazines to determine where to target our efforts.
Mail outs - We have a large mailing lists of holidaymakers who book our properties regularly. Mail outs can be targeted to ensure that holidaymakers receive information on properties of real interest to them.
Advertising - Regular advertising in national and international media is a priority, however, we do prefer a ‘by word of mouth’ approach.